This design featured a break from the super clean design approach, instead going a more alternative route. The symbol depicts a student laying down flat on his belly, studying. This somewhat abstract design, can be referred to in storytelling, but also forms a good, illustrative identifier for usage on all kinds of different media.

The TVDB started out as a small project, and that can still be seen in the graphics that are featured on the website. My approach to the logo design was to feature a simple, elegant design that works well in small sizes. Together with the color palette and the abstraction of the letters ‘d’ and ‘b’ result in an unique, visually appealing logo design.

The client indicated they were not very fond of the idea of making the letter ‘M’ part of the logo design. Especially not in an obvious maner. This idea however was very well received, as it finds a good balance between depicting the roots of the company, as well as the starting letter of the company’s name. This design set the tone for the rest of the project, staying true to a clean, simple, and modern feel.

Modern, clean and fun were the three definitions CarTango mentioned as to what the design needed to live up to. Not relying on the ‘tango’ association, I was able to implement a sense of casualness, that was definitely appreciated by the client. The color palette gives a sense of warmth and involvement, also accentuated by the speech bubble: always being able to count on the CarTango employees’ knowledge.

The identity I developed for Crown Inspections needed to reflect all the important values. Moving away from their previous design, the requirement was set that a crown needs to be part of the design. The end result shows a clever combination of a crown as well as human figure, depicting an inspector at his job. For this client, it proved to be the perfect solution. A combination of being able to tell a story with the design, while retaining that sense of freshness and contemporariness.

Part of STARangers heritage is it’s ties with the military, for instance visible in the different ranks used within the organization. The star is closely related with military ranks, as well as with the organization‘s name. The challenge for this project was to combine nature with that shape. The leaves unified, forming a negative star-shape, represent how the STARangers come together for their united efforts: making veterans and their families sustainable. While also succeeding at visualizing this effort, the design remains very clean, to-the-point.

Movile came to me, already having the base shape of the logo’s symbol. I was asked to refine it further, and combine the logo with an equally interesting typographic solution for its name. The execution of the design features the symbol as a window, offering a wealth of possibilities, for whatever is desirable to the end-user. The color palette adds a touch of mystery and vibrance. Together with the inviting typography the logo design completely fits the bill, restating the unique features Movile has to offer.

The term meridian, can be explained as the horizontal lines on a map of Earth, enabling geographers to measure distance east or west. This definition formed the starting point of this design. The end result shows a globe, that actually depicts a road heading into a distant sunset. A metaphor for the way Meridian Software Service focuses on providing the best, most efficient way to meet the client’s software needs. Meeting the Meridian’s requirements, by preserving the color palette and creating a modern design, a unique, and appealing design was formed that will allow the company to expand its business for years to come.

Starting point of this project was the idea of visualising the iteration process that lies at the center of the QLab application. A list of actions is compiled, and when one action is completed, the next will follow. This is symbolized by the three orbs, that activate each other. The center orb obviously being the active action. Depicting a sense of dynamics, in a modern, sleek way became the focal point of this project. Together with a clean type choice and an interesting color palette, the logo design leaves a lasting impression.

RedGage came to me with a clear sense that they wanted to visualize a gauge, as part of the identity design. After going through a few iterations, we were able to complete the project with clean looking design, that embodies the stylistic approach of the RedGage website. Based upon the visual language seen in the Mac OS X graphical user interface, the design proved to carry very well through different media and applications.