The Altima Word is a free, distributed newsletter that covers important events in the West Palm Beach, Florida area. With my involvement with the design of the Supercar Weekend event, I was asked to take on the design of the special edition of the Altima Word, covering the event.
Key in this project was to find a balance between the visual elements that were used for the Supercar Weekend event and the style already in use by the Altima Word. Thee three-column lay-out allowed enough flexibility for a range of articles: from the main coverage to sidebars and a line-up of popular people and places. The overall feel of the newsletter is very clean and contemporary, staying true to the character of both parties involved.
The Altima Word
The Altima Word is a free, distributed newsletter that covers important events in the West Palm Beach, Florida area. With my involvement with the design of the Supercar Weekend event, I was asked to take on the design of the special edition of the Altima Word, covering the event.
Key in this project was to find a balance between the visual elements that were used for the Supercar Weekend event and the style already in use by the Altima Word. Thee three-column lay-out allowed enough flexibility for a range of articles: from the main coverage to sidebars and a line-up of popular people and places. The overall feel of the newsletter is very clean and contemporary, staying true to the character of both parties involved.