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Modality

Starting out developing medical learning tools for the iPhone, Modality has grown out to be one of the chief developer of educational applications for mobile devices. Featured by Apple as a pioneering company on educational application development, Modality takes great pride in their products, and wants to make sure to make learning at any level fun and interesting. As part of their recent growth, I was approached to develop a range of different logo designs for Modality to consider. Always making sure the logo design is in integral part of the storytelling capability of the Modality brand.

This design featured a break from the super clean design approach, instead going a more alternative route. The symbol depicts a student laying down flat on his belly, studying. This somewhat abstract design, can be referred to in storytelling, but also forms a good, illustrative identifier for usage on all kinds of different media.

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