Modality

Starting out developing medical learning tools for the iPhone, Modality has grown out to be one of the chief developer of educational applications for mobile devices. Featured by Apple as a pioneering company on educational application development, Modality takes great pride in their products, and wants to make sure to make learning at any level fun and interesting. As part of their recent growth, I was approached to develop a range of different logo designs for Modality to consider. Always making sure the logo design is in integral part of the storytelling capability of the Modality brand.

The client indicated they were not very fond of the idea of making the letter ‘M’ part of the logo design. Especially not in an obvious maner. This idea however was very well received, as it finds a good balance between depicting the roots of the company, as well as the starting letter of the company’s name. This design set the tone for the rest of the project, staying true to a clean, simple, and modern feel.