CarTango
CarTango came to me to come up with a new identity for their Marketplace subsidiary. Already having a good idea of what they were not looking for, this logo design formed the starting point of the project. The CarTango Marketplace is an effort by the web’s leading automotive marketplace to supply automotive businesses (both traditional as on-line) with the technology to open up their own on-line auto marketplace. Allowing each business to generate more revenue, through the internet.
Modern, clean and fun were the three definitions CarTango mentioned as to what the design needed to live up to. Not relying on the ‘tango’ association, I was able to implement a sense of casualness, that was definitely appreciated by the client. The color palette gives a sense of warmth and involvement, also accentuated by the speech bubble: always being able to count on the CarTango employees’ knowledge.
CarTango
CarTango came to me to come up with a new identity for their Marketplace subsidiary. Already having a good idea of what they were not looking for, this logo design formed the starting point of the project. The CarTango Marketplace is an effort by the web’s leading automotive marketplace to supply automotive businesses (both traditional as on-line) with the technology to open up their own on-line auto marketplace. Allowing each business to generate more revenue, through the internet.
Modern, clean and fun were the three definitions CarTango mentioned as to what the design needed to live up to. Not relying on the ‘tango’ association, I was able to implement a sense of casualness, that was definitely appreciated by the client. The color palette gives a sense of warmth and involvement, also accentuated by the speech bubble: always being able to count on the CarTango employees’ knowledge.